Interesting piece from Jeffrey Unger in Forbes this week, How Technology And Automation Enable Lawyers To Deliver Personalized Service. Unger touches on some of the barriers within the legal industry, mostly self imposed, to adapt new technologies that will benefit clients. Attorneys fear advances because they believe there will be no room left for them but in fact the change will occur whether they like it or not. And in fact:

But what would happen if you could use technology to automate tasks, drastically lower your prices and keep giving personalized advice to your clients? You’d have an undeniable competitive advantage over the online companies you’ve been complaining about. The choice for consumers would be clear, and your firm would bring in exponentially more clients than ever before. - Jeffrey Unger

It's time for more attorneys to take ownership of these changes in technology. Unger, himself an attorney, points out that he himself made this change and knows first hand that it transformed his business.